Crafting My Creative Career
When people ask what I study, I usually take a deep breath and say, “Public relations, marketing, and graphic design.” Then I brace myself for the follow-up question: “So… what do you want to do with that?” The truth is, I’m not entirely sure yet—but I know it’s going to involve creativity, strategy, and probably way too many hours spent obsessing over kerning.
I picked PR because I love telling stories. Not like fairy tales, but the kind of stories that make people connect with a brand or idea. There’s something satisfying about figuring out how to communicate the right message at the right time to the right audience—and making it feel effortless, even though it absolutely isn’t. PR is basically being a professional overthinker, and I weirdly love that.
Marketing felt like the natural sidekick. PR gives you the voice, but marketing gives you the microphone. I’ve learned how to analyze trends, stalk target demographics (in a non-creepy way), and pitch ideas that are backed by data but still have a personality. It’s part psychology, part analytics, and part “let’s make this fun or no one will care.”
Graphic design snuck into the picture when I realized I didn’t just want to talk about good campaigns—I wanted to make them look good too. There’s power in visuals, and sometimes the right color palette can say what a whole paragraph can’t. Plus, I love playing with design software until my laptop fan sounds like it’s about to take flight.
Balancing all three can feel chaotic. One minute I’m writing press releases, the next I’m editing Instagram reels, and then suddenly I’m deep in a font rabbit hole trying to decide if Bebas Neue or Montserrat is the better vibe. But I love the mix. It keeps me on my toes and feeds every side of my brain—left, right, and chaotic neutral.
As for the future? I see myself working at a creative agency or in-house brand team where I can bounce between brainstorming campaign ideas, designing assets, and maybe running a killer social media presence. I want to be where the ideas are bold, the deadlines are tight, and the coffee is strong.
Ultimately, I want to build something that makes people feel something—whether it’s a laugh from a cheeky tagline or inspiration from a visual that just hits. I want my work to have a voice, a vibe, and a purpose. And if I can sneak in a pun or two along the way, even better.
So no, I don’t have a five-year plan carved in stone. But I do have a Canva Pro subscription, a calendar full of color-coded deadlines, and a gut feeling that I’m exactly where I’m supposed to be—somewhere between a brainstorm and a brand launch.
