Great pet campaigns don’t just sell products they celebrate the goofy, lovable chaos our dogs bring into our lives. As a marketer (and certified dog enthusiast), I can confirm: the best campaigns are the ones that make us laugh, cry, and immediately add a toy to our carts.

In the Fall of 2024, I embarked on an unforgettable journey to Barcelona for a study abroad program. The experience was nothing short of magical, filled with new friends, incredible adventures, and invaluable life lessons.

Studying PR, marketing, and graphic design feels like juggling three flaming torches if the torches were fonts, press releases, and TikTok campaigns.